Never Overlooking The Foundations; Transforming A New Clinic

How a DIY dental clinic owner doubled his results and started having to reject new patients because he had way too many!

You're Smart So You Do It Yourself

I love smart business owners, because they're willing to try, and try again to make things work. This is also their biggest weakness, because asking for help (and accepting it!) rarely happens as they want to figure it out themselves.

After 12 months after launching his dental clinic the results were not looking good... I bumped into this owner and got his story, and after understanding his situation, I understood the mission: Make this clinic shine as bright as his patients teeth!

The Problem:

When researching online how to "get more customers" or how to "make more money" almost all of the content these days is geared towards advanced steps making you feel overwhelmed. Otherwise it's content cleverly created to promote a course or a "guru".

This is a common trap that business owners get into, where they believe they did the foundations right but it's clearly not working - time to buy into the advanced stuff - completely overlooking the basics!

How Did This Happen?

Creating clever online content with tools like Canva is great! But when you're promoting them on your own business page - did you know you're only getting about 10% of your pages followers to even see your posts?

So by focusing on a social strategy that will simply not get traction, but online advice says it should...what do you do?

You make sure your local profiles are in top shape! From every public and free citation site, online profiles, maps profiles, basically anywhere a potential new customer could find you - You're there! If you've not done that but you're banging your head on the wall waiting for customers to find you... I hate to break it to you, but it could be a long wait!

Waiting Vs. Being Proactive

By leveraging the power of local map traffic, citations, local social groups, and optimizing your website - you can be taking control of the new customer flow, instead of hoping for something to "go viral" and finally put you on the map. By measuring your stats online (like the business health report I provide for FREE!) you can proactively rank your business and ensure new customers are finding you.

The Solution

We began leveraging the power of free local maps profiles, peppering in some low-cost display ads, and posting in the right places all of his nicely made marketing content. Comparing to the 12 months of his effort, these techniques doubled, then doubled again in the following month his new patients seen!

This increase in patients allowed him to bring in an influencer for a great video that only further drove new eyes to his now extremely solid business profiles - and eventually made him need to hire new staff, and turn off his ads! Why? Because he couldn't keep up with all the new customers!

I occasionally visit this clinic and check on them, knowing the owner is smiling bright every day because his business finally made it as a local favorite. A feeling that I hope to help more and more businesses have because that's what it's all about!